Bastian Reichhardt
Work
About

Bastian turns business-critical, highly regulated, multi-stakeholder processes into touchpoints millions of people trust.

He combines UX, product design and user research with behavioural science to help people act with confidence when it matters. Currently, he leads design for payments at TWINT, the app most of Switzerland pays with.

TWINT
Yuno
McKinsey
Skoda
Volkswagen
2024-now
2023-2024
2020-2023
2017-2018
2015-2017

Need a designer's mind or hands on your next project?

I can support your organization with the full spectrum of design. Get in touch to discuss how we can make things happen. →

Research

I empathize with users to uncover their needs, concerns or desires and find out how they experience a service or product.

→ Qualitative user studies: Conducting interviews, observations etc. to reveal what underlying values and world views your audience has.

→ Quantitative assessment: Collecting and leveraging customer data to analyze the performance of your organization, product or service.

→ Validation: Does your product or service match the needs of your target audience and what must be adjusted?

Strategy

I apply design principles to increase your organization's innovative and competitive long-term qualities.

→ Problem Definition: Identifying and framing complex problems to pave the way for effective design solutions.

→ Reframing: Shifting perspectives to uncover new insights and opportunities for innovation.

→ Value Proposition: Crafting compelling value propositions that resonate with target audiences and differentiate from competitors.

Service

I can either conceptualize completely new services or optimize your existing ones with the help of dedicated methods.

→ Mapping your service ecosystem to find blind spots, leakages or unmet needs and define opportunities to streamline processeses.

→ Organizing the people, tools, communication, and materials of services to make it better and ensure smooth interaction between the provider and users.

Experience

I create human experiences with qualities and values that resonate with people on a deeper level.

→ Creating immersive and holistic experiences that leave a lasting impact on users, customers, patients, or any stakeholders involved.

→ Ensuring that every touchpoint in the experience aligns with the overall vision, values and objectives.

Product

I realize your ideas by making them come alive and tangible. No matter if digital, physical or in between.

→ App, Web, HMI: Designing intuitive and visually appealing user interfaces that enhance usability and engagement. Responsive designs for various platforms to ensure seamless user experiences across devices.

→ Physical: Support with development and design of artifacts and products for prototyping, exhibitions, installations or even series production.


+ Sustainability

I support in setting and reaching sustainability goals without compromising the interests of both business and customers.

→ Carbon Reduction Strategy: Developing comprehensive strategies to minimize carbon footprint through design interventions.

→ Behavior Change: Utilizing design principles to encourage and facilitate sustainable behaviors among individuals and communities.

→ Persuasive Design: Crafting user experiences that influence attitudes and actions towards sustainability goals.

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