Bastian.Re
Work
Expertise
About

Need a designer's mind or hands on your next project?

I can support your organization with the full spectrum of design. Get in touch to discuss how we can make things happen. →

Research

I empathize with users to uncover their needs, concerns or desires and find out how they experience a service or product.

→ Qualitative user studies: Conducting interviews, observations etc. to reveal what underlying values and world views your audience has.

→ Quantitative assessment: Collecting and leveraging customer data to analyze the performance of your organization, product or service.

→ Validation: Does your product or service match the needs of your target audience and what must be adjusted?

Strategy

I apply design principles to increase your organization's innovative and competitive long-term qualities.

→ Problem Definition: Identifying and framing complex problems to pave the way for effective design solutions.

→ Reframing: Shifting perspectives to uncover new insights and opportunities for innovation.

→ Value Proposition: Crafting compelling value propositions that resonate with target audiences and differentiate from competitors.

Service

I can either conceptualize completely new services or optimize your existing ones with the help of dedicated methods.

→ Mapping your service ecosystem to find blind spots, leakages or unmet needs and define opportunities to streamline processeses.

→ Organizing the people, tools, communication, and materials of services to make it better and ensure smooth interaction between the provider and users.

Experience

I create human experiences with qualities and values that resonate with people on a deeper level.

→ Creating immersive and holistic experiences that leave a lasting impact on users, customers, patients, or any stakeholders involved.

→ Ensuring that every touchpoint in the experience aligns with the overall vision, values and objectives.

Product

I realize your ideas by making them come alive and tangible. No matter if digital, physical or in between.

→ App, Web, HMI: Designing intuitive and visually appealing user interfaces that enhance usability and engagement. Responsive designs for various platforms to ensure seamless user experiences across devices.

→ Physical: Support with development and design of artifacts and products for prototyping, exhibitions, installations or even series production.

+ Sustainability

I support in setting and reaching sustainability goals without compromising the interests of both business and customers.

→ Carbon Reduction Strategy: Developing comprehensive strategies to minimize carbon footprint through design interventions.

→ Behavior Change: Utilizing design principles to encourage and facilitate sustainable behaviors among individuals and communities.

→ Persuasive Design: Crafting user experiences that influence attitudes and actions towards sustainability goals.

Data Privacy

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© 2024 by Bastian Reichhardt