Context
Škoda had just initiated it's digital transformation when I was hired in 2017. In this context, I became part of a newly defined UX team within the design department. Our impact gradually expanded from the development of in-car human machine interfaces to co-creating a holistic customer experience.
My Role
My role had two main focus areas: Firstly redesigning the overarching Škoda Infotainment that has been rolled out in series-cars across the whole product portfolio. Secondly, envisioning the future in-car experience within concept cars to inform Škoda's long-term strategy.
Impact
Together with my colleagues, I set up and infused a modern UX practice with agile working and design thinking methodology. I was part of pioneering co-creation, testing and establishing a user-centered mindset. So we could break internal silos and create an efficient and collaborative UX culture.
